"It was a simple solution: we wanted to send an email to a customer as a PDF attachment – we have a lot of small customers, single-owner companies (small shops) and we didn’t want to make it too complicated for them. Basware was able to offer that.”
The email delivery service is part of the complete invoicing process involving end-to-end data files. It allows them to increase the share of electronically delivered invoices among those recipients who are not able to receive e-invoices in more advanced formats using the integrated, automated output of structured data.
Currently we are sending email invoices to 96% of our customers. It is fantastic! Liselotte Frost Christensen, Credit Manager, Carlsberg Group
How Carlsberg increased their e-invoincg rate to 96% with Basware
Together with a member of her team and with the involvement of sales, Frost Christensen built a business case and got it signed off with the CFO and the management team. “I had to show a case where we could save money. If we managed to transform 75% of our customers to email we would have an extraordinarily good business case.”
“In April 2015, we implemented our new finance systems and that’s when we really went live with the Basware solution in full,” says Frost Christensen. “Our email share was 48% – quite high from the beginning. In February 2016, we informed our customers that they would receive email invoices from our side and that they could ‘activate themselves’ to receive these. Quite quickly we went up to 79% of email share.”