You've downloaded the Gartner Magic Quadrant. Maybe the Forrester Wave too. But what do you actually do with them?
Independent analyst reports are widely used in enterprise technology selection – but the value comes from knowing how to read them correctly and translate them into action. In this 30-minute session, Chris Blake from Basware and Michael Hart from Timken go beyond the headlines and break down how analyst evaluations are structured, what they actually signal, and how to use them effectively when comparing solutions and aligning stakeholders.
What You'll Learn
Watching this session, you will:
- Understand where analyst reports fit in the vendor evaluation and decision process.
- Learn how to read evaluations with clarity: criteria, methodology, and what positioning really signals.
- Discover how to apply analyst insights to vendor comparison and shortlisting.
- Learn how to use research to strengthen internal alignment and build decision confidence.
Timken's Story
Hear directly from Mike Hart at Timken, a global industrial company, on how their team used analyst research in practice, from initial shortlisting through to CFO sign-off, and what they would do differently next time.
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