Basware Corporation, stock exchange release, January 12, 2016 at 09:00
Lars Madsen appointed as Chief Marketing Officer of Basware
Mr. Lars Madsen has been appointed as Chief Marketing Officer and member of the Executive Team at Basware, the leading provider of e-invoicing and purchase-to-pay solutions. Madsen will join Basware on February 1, 2016, and he will report to Esa Tihilä, CEO, Basware Corporation.
Prior to Basware, Lars Madsen was Marketing Director, UK & Ireland, at Canon. He has over 10 years of international leadership experience in marketing, strategy, business development and leading digital and business transformation in complex organizations across EMEA.
"Lars Madsen's unique mix of marketing, strategy and business development experience helps us increase the awareness of how Basware empowers organizations of all sizes to unlock value across their financial operations and business networks everywhere in the world. I am pleased to welcome Lars to join Basware and believe that his proven passion for developing digital services, customer experience and brand positioning will support our sales funnel creation and help us deliver on our ambitious growth plans", says Esa Tihilä, CEO, Basware Corporation.
For more information, please contact:
Esa Tihilä, CEO, Basware Corporation
Tel. +358 40 480 7098