Alusta tops the agenda at Basware US and Australian user forums

Vice President, Marketing, Basware, Inc.

By Bob Cohen, Vice President, Basware US
Chris Connell, Head of Marketing, Asia Pacific

It’s been a busy couple of weeks in the world of Basware. Moving towards the back end of 2012, we’ve been engaging with our local Basware customer and partner communities to exchange ideas, best practices and case studies in purchase-to-pay and e-invoicing.

New Orleans played host to the Basware USA user forum at the end of October. As always the forum attracted Basware customers from across a variety of industries and sectors, private and not-for-profit. Customers came from across the U.S. and Canada, showcasing best practice in the financial automation arena.

One of the stand-out points in New Orleans was the speed with which many had achieved full adoption of P2P and e-invoicing solutions, despite many of them operating across multiple time zones and international borders. Traditionally, implementing business software can be both complex and time consuming, particularly when companies perceive a solution needs modifying to suit a specific need. I was pleased to note that many of our customers had not experienced these troubles when deploying Basware solutions, leveraging our best practice templates to ease implementations and speed time-to-value. Customers also reported that they had even found the integration phase surprisingly straightforward.

Music to our ears!

Because we’ve helped thousands of companies find the right solution for their businesses, we’ve been able to create templated packages to meet the most common needs of organizations of all sizes. Our customers have been able to get up and running quickly and see a return on investment, fast.

Following our launch of Alusta earlier this year, the unified cloud-based platform for business-to-business transaction collaboration, implementation has become even easier. Alusta streamlines purchasing, accounts payable and accounts receivable processes via a scalable, secure, open collaborative commerce ecosystem for buying and supplying organizations of every size and location. The glowing feedback we received from customers in New Orleans was extremely satisfying and shows that our collective hard work is paying off!

The forum was very lively, with a useful exchange of ideas, and it was great for us to be able to gather feedback from our customers on their wish lists for product development. 


P2P also provided the central theme for the congress in Sydney, Australia, at the start of November.


Customers from across the Asia-Pacific Basware community also had the chance to meet and share insights into achieving greater efficiency, improving financial performance and networking their business for more agile commerce. It was great to hear from our customers about how our solutions have been able to solve today’s critical business challenges.  The program focused heavily on the key drivers for globally networked commerce, leveraging key metrics and reports to monitor and drive performance, as well as looking forward to 2013, and the shaping of next year’s Accounts Payable Strategy.


Both forums took on a real feel of mutual benefit, offering key insight and strategy for both parties. It’ll be great to see how things have progressed by this time next year.


In addition to the US and Australian conferences, Basware Experience 2012 User Forums were held in Denmark, Finland, France, Germany, Netherlands, Norway, Sweden, and the U.K.

Category: Market trends