Key Market Areas

The company's aim is to grow  in its strategic markets.

Scandinavia – Basware's whole product range is in distribution in Scandinavia (Finland, Sweden, Denmark and Norway). In Scandinavia, the focus is on profitability, and moderate growth is supported by the company's expanded product portfolio and the development of the service business.

Europe – Direct sales through the own subsidiaries is the main revenue source in Europe in the short term.  Strategic markets in Europe are the UK, Germany and France.  The company will also continuously follow market development in the new EU countries.

North America – The United States is one of Basware's key strategic markets. In North America, the focus will be on developing the company's own sales channel and strategic partnerships.

Asia-Pacific – Main focus areas in Asia-Pacific are Australia, China, Malaysia and Singapore. The company follows continuously other markets in the area. New market openings will be driven by global roll-outs of existing customers.